San Diego, CA · Occupancy & ADR
San Diego occupancy rate and average daily rate
A well-run San Diego short-term rental models at 68% occupancy — about 248 booked nights a year — at an average daily rate of $292. That works out to $199 of revenue per available night.
Occupancy
68%
248 nights booked
Average daily rate
$292
Revenue per available night
$199
ADR × occupancy
Typical stay length
4.2 nights
≈ 59 turnovers a year
Rate versus nights booked
In San Diego the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $263 | 76% | 278 | $73,110 |
| Market pricing | $292 | 68% | 248 | $72,474 |
| Price 10% over the market | $321 | 60% | 218 | $70,112 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 56% | $253 |
| Feb | 59% | $261 |
| Mar | 64% | $279 |
| Apr | 66% | $287 |
| May | 69% | $296 |
| Jun | 77% | $321 |
| Jul | 85% | $347 |
| Aug | 85% | $347 |
| Sep | 74% | $313 |
| Oct | 66% | $287 |
| Nov | 59% | $261 |
| Dec | 56% | $253 |
Compare San Diego with nearby markets
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