Market comparison

San Diego, CA vs Santa Monica, CA

On modelled numbers, Santa Monica carries the higher annual revenue and San Diego the stronger occupancy. Similar market type in the same state

Modelled estimate
San Diego, CASanta Monica, CA
Modelled annual revenue$72,500$97,300
Nightly rate$292$392
Occupancy68%68%
Nights booked a year248248
Peak seasonJun–Jul–AugJun–Jul–Aug
Season concentration44% in top 4 months44% in top 4 months
Modelled purchase price$435,000$585,000
Modelled cash-on-cash21%21%
Break-even occupancy36%36%
Mid-term monthly rent$3,950$5,300
Short vs mid-termNightly aheadNightly ahead
Rule statusStatus unpublishedStatus unpublished
Market typepacific-beachpacific-beach

Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers. Rule status is only stated where we hold an official source; otherwise it is marked as needing verification on each market's regulation page.

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