Santa Monica, CA · Occupancy & ADR
Santa Monica occupancy rate and average daily rate
A well-run Santa Monica short-term rental models at 68% occupancy — about 248 booked nights a year — at an average daily rate of $392. That works out to $267 of revenue per available night.
Occupancy
68%
248 nights booked
Average daily rate
$392
Revenue per available night
$267
ADR × occupancy
Typical stay length
4.2 nights
≈ 59 turnovers a year
Rate versus nights booked
In Santa Monica the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $353 | 76% | 278 | $98,128 |
| Market pricing | $392 | 68% | 248 | $97,294 |
| Price 10% over the market | $431 | 60% | 218 | $94,137 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 56% | $340 |
| Feb | 59% | $351 |
| Mar | 64% | $374 |
| Apr | 66% | $385 |
| May | 69% | $397 |
| Jun | 77% | $431 |
| Jul | 85% | $465 |
| Aug | 85% | $465 |
| Sep | 74% | $420 |
| Oct | 66% | $385 |
| Nov | 59% | $351 |
| Dec | 56% | $340 |
Compare Santa Monica with nearby markets
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