Ashota research
Highest Airbnb Nightly Rate (ADR) Markets
Where nightly rates run highest — and where a smaller calendar can still pay.
Ranked from 449 markets in the Ashota database. Every figure below is modelled, not scraped from a booking platform — use it to shortlist markets, then open a market page for the full breakdown and the local rule status.
| # | Market | Modelled nightly rate | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Aspen, COPitkin County | $692 | $692 | 58% | Jan–Feb–Mar |
| 2 | Vail, COEagle County | $598 | $598 | 58% | Jan–Feb–Mar |
| 3 | Nantucket, MANantucket County | $598 | $598 | 52% | Jun–Jul–Aug |
| 4 | East Hampton, NYSuffolk County | $585 | $585 | 50% | Jun–Jul–Aug |
| 5 | Telluride, COSan Miguel County | $565 | $565 | 55% | Jan–Feb–Mar |
| 6 | Southampton, NYSuffolk County | $548 | $548 | 50% | Jun–Jul–Aug |
| 7 | Edgartown, MADukes County | $525 | $525 | 52% | Jun–Jul–Aug |
| 8 | Park City, UTSummit County | $498 | $498 | 58% | Jan–Feb–Mar |
| 9 | Jackson, WYTeton County | $498 | $498 | 60% | Jan–Feb–Mar |
| 10 | Carmel-by-the-Sea, CAMonterey County | $452 | $452 | 60% | Jun–Jul–Aug |
| 11 | Healdsburg, CASonoma County | $452 | $452 | 60% | Jul–Aug–Sep |
| 12 | Laguna Beach, CAOrange County | $452 | $452 | 62% | Jun–Jul–Aug |
| 13 | Breckenridge, COSummit County | $452 | $452 | 60% | Jan–Feb–Mar |
| 14 | Big Sky, MTGallatin County | $452 | $452 | 55% | Jan–Feb–Mar |
| 15 | Montauk, NYSuffolk County | $452 | $452 | 54% | Jun–Jul–Aug |
| 16 | Kiawah Island, SCCharleston County | $452 | $452 | 56% | Jun–Jul–Aug |
| 17 | Santa Rosa Beach, FLWalton County | $445 | $445 | 61% | Feb–Mar–Apr |
| 18 | Coronado, CASan Diego County | $432 | $432 | 64% | Jun–Jul–Aug |
| 19 | Newport Beach, CAOrange County | $432 | $432 | 63% | Jun–Jul–Aug |
| 20 | Paradise Valley, AZMaricopa County | $425 | $425 | 60% | Jan–Feb–Mar |
| 21 | Napa, CANapa County | $412 | $412 | 62% | Jul–Aug–Sep |
| 22 | Santa Barbara, CASanta Barbara County | $412 | $412 | 66% | Jun–Jul–Aug |
| 23 | Crested Butte, COGunnison County | $412 | $412 | 54% | Jan–Feb–Mar |
| 24 | Key West, FLMonroe County | $412 | $412 | 72% | Jan–Feb–Mar |
| 25 | Sun Valley, IDBlaine County | $412 | $412 | 53% | Jan–Feb–Mar |
| 26 | Incline Village, NVWashoe County | $412 | $412 | 55% | Jan–Feb–Mar |
| 27 | Steamboat Springs, CORoutt County | $398 | $398 | 57% | Jan–Feb–Mar |
| 28 | Boca Grande, FLLee County | $398 | $398 | 55% | Feb–Mar–Apr |
| 29 | Siesta Key, FLSarasota County | $398 | $398 | 65% | Feb–Mar–Apr |
| 30 | Lahaina, HIMaui County | $398 | $398 | 68% | Jan–Feb–Mar |
| 31 | Santa Monica, CALos Angeles County | $392 | $392 | 68% | Jun–Jul–Aug |
| 32 | Key Biscayne, FLMiami-Dade County | $392 | $392 | 62% | Jun–Jul–Aug |
| 33 | Naples, FLCollier County | $392 | $392 | 62% | Feb–Mar–Apr |
| 34 | Provincetown, MABarnstable County | $392 | $392 | 56% | Jun–Jul–Aug |
| 35 | Longboat Key, FLSarasota County | $385 | $385 | 61% | Feb–Mar–Apr |
| 36 | Princeville, HIKauai County | $385 | $385 | 68% | Jan–Feb–Mar |
| 37 | Islamorada, FLMonroe County | $372 | $372 | 68% | Jan–Feb–Mar |
| 38 | Marco Island, FLCollier County | $372 | $372 | 60% | Feb–Mar–Apr |
| 39 | Chatham, MABarnstable County | $372 | $372 | 53% | Jun–Jul–Aug |
| 40 | Isle of Palms, SCCharleston County | $372 | $372 | 61% | Jun–Jul–Aug |
| 41 | Winter Park, COGrand County | $368 | $368 | 56% | Jan–Feb–Mar |
| 42 | Anna Maria, FLManatee County | $368 | $368 | 63% | Feb–Mar–Apr |
| 43 | Sonoma, CASonoma County | $365 | $365 | 60% | Jul–Aug–Sep |
| 44 | Truckee, CANevada County | $365 | $365 | 57% | Jan–Feb–Mar |
| 45 | Keystone, COSummit County | $365 | $365 | 57% | Jan–Feb–Mar |
| 46 | Miami Beach, FLMiami-Dade County | $365 | $365 | 70% | Jun–Jul–Aug |
| 47 | Corolla, NCCurrituck County | $365 | $365 | 56% | Jun–Jul–Aug |
| 48 | Seabrook Island, SCCharleston County | $362 | $362 | 55% | Jun–Jul–Aug |
| 49 | Sedona, AZYavapai County | $352 | $352 | 64% | Jan–Feb–Mar |
| 50 | Mammoth Lakes, CAMono County | $352 | $352 | 57% | Jan–Feb–Mar |
| 51 | Monterey, CAMonterey County | $352 | $352 | 62% | Jun–Jul–Aug |
| 52 | Palm Springs, CARiverside County | $352 | $352 | 62% | Jan–Feb–Mar |
| 53 | Frisco, COSummit County | $352 | $352 | 58% | Jan–Feb–Mar |
| 54 | Destin, FLOkaloosa County | $352 | $352 | 62% | Feb–Mar–Apr |
| 55 | Holmes Beach, FLManatee County | $352 | $352 | 63% | Feb–Mar–Apr |
| 56 | Sanibel, FLLee County | $352 | $352 | 58% | Feb–Mar–Apr |
| 57 | Kihei, HIMaui County | $352 | $352 | 70% | Jan–Feb–Mar |
| 58 | Nags Head area — Duck, NCDare County | $352 | $352 | 55% | Jun–Jul–Aug |
| 59 | Newport, RINewport County | $352 | $352 | 58% | Jun–Jul–Aug |
| 60 | Marathon, FLMonroe County | $338 | $338 | 68% | Jan–Feb–Mar |
Nightly rate is the modelled annual average across seasons for a three-bedroom home. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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