Ashota Stays

Sonoma County · California

Sonoma Vacation Rental Market

A modelled view of what a short-term rental in Sonoma could earn, what drives demand month to month, and what to check before you list.

  • Wine country
  • plaza dining
  • weddings

Local rules for this market have not been verified against the official code yet.

Revenue and occupancy

Modelled estimate

Modelled annual revenue

$79,900

Range $62,300 – $102,300

Modelled nightly rate

$365

Modelled occupancy

60%

Busiest months

Jul–Aug–Sep

Modelled estimate (Ashota model v1). Annual revenue = modelled ADR × 365 × modelled occupancy, starting from market archetype benchmarks and adjusted for local demand drivers. No licensed short-term rental performance data is behind these figures yet, so treat them as a starting assumption to test against your own property, not an observed market result.

Model it with your own assumptions

When demand peaks in Sonoma

Modelled estimate
  • 75Jan
  • 80Feb
  • 90Mar
  • 100Apr
  • 110May
  • 115Jun
  • 120Jul
  • 120Aug
  • 120Sep
  • 115Oct
  • 90Nov
  • 75Dec

100 is an average month for this kind of market. Higher months are when nightly rates and occupancy typically move together, so they carry most of the year.

What owners run into here

Sonoma is a wine market, so demand is concentrated in Jul–Aug–Sep. Pricing, minimum stays and staffing all have to flex around that. We have not yet written up first-hand owner notes for this market.

County and jurisdiction notes

Short-term rentals here are governed by Sonoma and Sonoma County. We have not yet verified those rules against the official code text, so nothing is published as fact on this page.

See the full Sonoma rules

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Thinking about renting out a Sonoma property?

Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.

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