Sonoma, CA · Occupancy & ADR
Sonoma occupancy rate and average daily rate
A well-run Sonoma short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $365. That works out to $219 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$365
Revenue per available night
$219
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In Sonoma the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $329 | 67% | 245 | $80,697 |
| Market pricing | $365 | 60% | 219 | $79,935 |
| Price 10% over the market | $402 | 53% | 193 | $77,473 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 48% | $309 |
| Feb | 50% | $320 |
| Mar | 55% | $341 |
| Apr | 60% | $363 |
| May | 64% | $385 |
| Jun | 67% | $396 |
| Jul | 69% | $407 |
| Aug | 69% | $407 |
| Sep | 69% | $407 |
| Oct | 67% | $396 |
| Nov | 55% | $341 |
| Dec | 48% | $309 |
Compare Sonoma with nearby markets
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