Ashota Stays

Monterey County · California

Monterey Vacation Rental Market

A modelled view of what a short-term rental in Monterey could earn, what drives demand month to month, and what to check before you list.

  • Aquarium
  • 17-Mile Drive
  • coastal travel

Local rules for this market have not been verified against the official code yet.

Revenue and occupancy

Modelled estimate

Modelled annual revenue

$79,700

Range $62,200 – $102,000

Modelled nightly rate

$352

Modelled occupancy

62%

Busiest months

Jun–Jul–Aug

Modelled estimate (Ashota model v1). Annual revenue = modelled ADR × 365 × modelled occupancy, starting from market archetype benchmarks and adjusted for local demand drivers. No licensed short-term rental performance data is behind these figures yet, so treat them as a starting assumption to test against your own property, not an observed market result.

Model it with your own assumptions

When demand peaks in Monterey

Modelled estimate
  • 80Jan
  • 85Feb
  • 95Mar
  • 100Apr
  • 105May
  • 120Jun
  • 135Jul
  • 135Aug
  • 115Sep
  • 100Oct
  • 85Nov
  • 80Dec

100 is an average month for this kind of market. Higher months are when nightly rates and occupancy typically move together, so they carry most of the year.

What owners run into here

Monterey is a pacific beach market, so demand is concentrated in Jun–Jul–Aug. Pricing, minimum stays and staffing all have to flex around that. We have not yet written up first-hand owner notes for this market.

County and jurisdiction notes

Short-term rentals here are governed by Monterey and Monterey County. We have not yet verified those rules against the official code text, so nothing is published as fact on this page.

See the full Monterey rules

Continue researching

MontereyModelled cash flow, cap rate and break-even occupancy for buying a short-term rental in Monterey, CA, with every assumption editable.MontereyModelled annual Airbnb revenue for Monterey, CA, broken down by nightly rate, occupancy and bedroom count, with the method behind every figure.MontereyModelled occupancy and average daily rate for Monterey, CA short-term rentals, plus how nights booked and pricing trade off month to month.MontereyMonth-by-month modelled demand for Monterey, CA short-term rentals: peak season, shoulder months, slow season and how to price each.MontereyModelled comparison of running a Monterey, CA property as a nightly short-term rental versus a monthly mid-term rental, including effort and cost differences.Monterey 2BRModelled annual revenue, nightly rate and occupancy for a 2-bedroom short-term rental in Monterey, CA.Monterey 3BRModelled annual revenue, nightly rate and occupancy for a 3-bedroom short-term rental in Monterey, CA.Monterey 4BRModelled annual revenue, nightly rate and occupancy for a 4-bedroom short-term rental in Monterey, CA.Monterey vs Santa BarbaraSide-by-side modelled revenue, nightly rate, occupancy, seasonality and rule status for short-term rentals in Monterey and Santa Barbara.Monterey vs Santa MonicaSide-by-side modelled revenue, nightly rate, occupancy, seasonality and rule status for short-term rentals in Monterey and Santa Monica.Monterey vs VeniceSide-by-side modelled revenue, nightly rate, occupancy, seasonality and rule status for short-term rentals in Monterey and Venice.

Thinking about renting out a Monterey property?

Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.

Talk to a Co-HostUse the free tools first