Monterey, CA · Occupancy & ADR
Monterey occupancy rate and average daily rate
A well-run Monterey short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $352. That works out to $218 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$352
Revenue per available night
$218
ADR × occupancy
Typical stay length
4.2 nights
≈ 54 turnovers a year
Rate versus nights booked
In Monterey the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $317 | 69% | 253 | $80,346 |
| Market pricing | $352 | 62% | 226 | $79,658 |
| Price 10% over the market | $387 | 55% | 199 | $77,069 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 51% | $305 |
| Feb | 53% | $315 |
| Mar | 58% | $336 |
| Apr | 61% | $346 |
| May | 63% | $356 |
| Jun | 70% | $387 |
| Jul | 77% | $418 |
| Aug | 77% | $418 |
| Sep | 68% | $377 |
| Oct | 61% | $346 |
| Nov | 53% | $315 |
| Dec | 51% | $305 |
Compare Monterey with nearby markets
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