Walton County · Florida
Santa Rosa Beach Vacation Rental Market
A modelled view of what a short-term rental in Santa Rosa Beach could earn, what drives demand month to month, and what to check before you list.
- 30A beaches
- luxury family travel
- summer season
Local rules for this market have not been verified against the official code yet.
Revenue and occupancy
Modelled estimateModelled annual revenue
$99,100
Range $77,300 – $126,800
Modelled nightly rate
$445
Modelled occupancy
61%
Busiest months
Feb–Mar–Apr
Modelled estimate (Ashota model v1). Annual revenue = modelled ADR × 365 × modelled occupancy, starting from market archetype benchmarks and adjusted for local demand drivers. No licensed short-term rental performance data is behind these figures yet, so treat them as a starting assumption to test against your own property, not an observed market result.
Model it with your own assumptionsWhen demand peaks in Santa Rosa Beach
Modelled estimate- 115Jan
- 125Feb
- 140Mar
- 125Apr
- 100May
- 95Jun
- 100Jul
- 85Aug
- 65Sep
- 75Oct
- 85Nov
- 95Dec
100 is an average month for this kind of market. Higher months are when nightly rates and occupancy typically move together, so they carry most of the year.
What owners run into here
Santa Rosa Beach is a gulf beach market, so demand is concentrated in Feb–Mar–Apr. Pricing, minimum stays and staffing all have to flex around that. We have not yet written up first-hand owner notes for this market.
County and jurisdiction notes
Short-term rentals here are governed by Santa Rosa Beach and Walton County. We have not yet verified those rules against the official code text, so nothing is published as fact on this page.
See the full Santa Rosa Beach rulesContinue researching
Thinking about renting out a Santa Rosa Beach property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.