Santa Rosa Beach, FL · Occupancy & ADR
Santa Rosa Beach occupancy rate and average daily rate
A well-run Santa Rosa Beach short-term rental models at 61% occupancy — about 223 booked nights a year — at an average daily rate of $445. That works out to $271 of revenue per available night.
Occupancy
61%
223 nights booked
Average daily rate
$445
Revenue per available night
$271
ADR × occupancy
Typical stay length
4.2 nights
≈ 53 turnovers a year
Rate versus nights booked
In Santa Rosa Beach the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $401 | 68% | 249 | $99,997 |
| Market pricing | $445 | 61% | 223 | $99,079 |
| Price 10% over the market | $490 | 54% | 196 | $96,007 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 68% | $484 |
| Feb | 73% | $510 |
| Mar | 80% | $550 |
| Apr | 73% | $510 |
| May | 61% | $444 |
| Jun | 58% | $431 |
| Jul | 61% | $444 |
| Aug | 54% | $404 |
| Sep | 44% | $351 |
| Oct | 49% | $377 |
| Nov | 54% | $404 |
| Dec | 58% | $431 |
Compare Santa Rosa Beach with nearby markets
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