Pigeon Forge, TN · Occupancy & ADR
Pigeon Forge occupancy rate and average daily rate
A well-run Pigeon Forge short-term rental models at 63% occupancy — about 230 booked nights a year — at an average daily rate of $298. That works out to $188 of revenue per available night.
Occupancy
63%
230 nights booked
Average daily rate
$298
Revenue per available night
$188
ADR × occupancy
Typical stay length
4.2 nights
≈ 55 turnovers a year
Rate versus nights booked
In Pigeon Forge the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $268 | 71% | 258 | $69,022 |
| Market pricing | $298 | 63% | 230 | $68,525 |
| Price 10% over the market | $328 | 55% | 202 | $66,373 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 53% | $262 |
| Feb | 53% | $262 |
| Mar | 55% | $271 |
| Apr | 55% | $271 |
| May | 63% | $298 |
| Jun | 73% | $334 |
| Jul | 78% | $352 |
| Aug | 78% | $352 |
| Sep | 68% | $316 |
| Oct | 71% | $325 |
| Nov | 55% | $271 |
| Dec | 53% | $262 |
Compare Pigeon Forge with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.