Florida · Market rankings
Highest Occupancy Vacation Rental Markets in Florida
Where Florida short-term rentals keep the calendar full. Key West models highest at 72% occupancy.
Modelled estimate
| # | Market | Modelled occupancy | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Key West, FLMonroe County | 72% | $412 | 72% | Jan–Feb–Mar |
| 2 | Kissimmee, FLOsceola County | 72% | $205 | 72% | Apr–May–Jun |
| 3 | Miami Beach, FLMiami-Dade County | 70% | $365 | 70% | Jun–Jul–Aug |
| 4 | Orlando, FLOrange County | 70% | $228 | 70% | Apr–May–Jun |
| 5 | Davenport, FLPolk County | 70% | $198 | 70% | Apr–May–Jun |
| 6 | Fort Lauderdale, FLBroward County | 68% | $312 | 68% | Jun–Jul–Aug |
| 7 | Islamorada, FLMonroe County | 68% | $372 | 68% | Jan–Feb–Mar |
| 8 | Marathon, FLMonroe County | 68% | $338 | 68% | Jan–Feb–Mar |
| 9 | Miami, FLMiami-Dade County | 68% | $282 | 68% | Apr–May–Jun |
| 10 | Hollywood, FLBroward County | 66% | $272 | 66% | Jun–Jul–Aug |
| 11 | Key Largo, FLMonroe County | 66% | $312 | 66% | Jan–Feb–Mar |
| 12 | St. Pete Beach, FLPinellas County | 66% | $305 | 66% | Feb–Mar–Apr |
| 13 | Celebration, FLOsceola County | 66% | $218 | 66% | Apr–May–Jun |
| 14 | Siesta Key, FLSarasota County | 65% | $398 | 65% | Feb–Mar–Apr |
| 15 | Sunny Isles Beach, FLMiami-Dade County | 65% | $298 | 65% | Jun–Jul–Aug |
| 16 | Delray Beach, FLPalm Beach County | 64% | $298 | 64% | Jun–Jul–Aug |
| 17 | West Palm Beach, FLPalm Beach County | 64% | $288 | 64% | Jun–Jul–Aug |
| 18 | Treasure Island, FLPinellas County | 64% | $282 | 64% | Feb–Mar–Apr |
| 19 | Madeira Beach, FLPinellas County | 64% | $288 | 64% | Feb–Mar–Apr |
| 20 | Coral Gables, FLMiami-Dade County | 64% | $265 | 64% | Apr–May–Jun |
| 21 | Indian Rocks Beach, FLPinellas County | 64% | $292 | 64% | Feb–Mar–Apr |
| 22 | Boca Raton, FLPalm Beach County | 63% | $312 | 63% | Jun–Jul–Aug |
| 23 | Anna Maria, FLManatee County | 63% | $368 | 63% | Feb–Mar–Apr |
| 24 | Pompano Beach, FLBroward County | 63% | $252 | 63% | Jun–Jul–Aug |
| 25 | Dunedin, FLPinellas County | 63% | $248 | 63% | Feb–Mar–Apr |
| 26 | Holmes Beach, FLManatee County | 63% | $352 | 63% | Feb–Mar–Apr |
| 27 | Cocoa Beach, FLBrevard County | 63% | $258 | 63% | Jun–Jul–Aug |
| 28 | St. Augustine, FLSt. Johns County | 63% | $248 | 63% | Apr–May–Oct |
| 29 | Naples, FLCollier County | 62% | $392 | 62% | Feb–Mar–Apr |
| 30 | Key Biscayne, FLMiami-Dade County | 62% | $392 | 62% | Jun–Jul–Aug |
| 31 | Destin, FLOkaloosa County | 62% | $352 | 62% | Feb–Mar–Apr |
| 32 | Jupiter, FLPalm Beach County | 62% | $298 | 62% | Jun–Jul–Aug |
| 33 | Amelia Island, FLNassau County | 62% | $318 | 62% | Jun–Jul–Aug |
| 34 | Deerfield Beach, FLBroward County | 62% | $248 | 62% | Jun–Jul–Aug |
| 35 | New Smyrna Beach, FLVolusia County | 62% | $252 | 62% | Jun–Jul–Aug |
| 36 | Dania Beach, FLBroward County | 62% | $235 | 62% | Jun–Jul–Aug |
| 37 | Big Pine Key, FLMonroe County | 62% | $282 | 62% | Jan–Feb–Mar |
| 38 | Doral, FLMiami-Dade County | 62% | $228 | 62% | Apr–May–Jun |
| 39 | Winter Park, FLOrange County | 62% | $228 | 62% | Apr–May–Jun |
| 40 | Santa Rosa Beach, FLWalton County | 61% | $445 | 61% | Feb–Mar–Apr |
| 41 | Longboat Key, FLSarasota County | 61% | $385 | 61% | Feb–Mar–Apr |
| 42 | Fort Myers, FLLee County | 61% | $268 | 61% | Feb–Mar–Apr |
| 43 | Palm Beach Gardens, FLPalm Beach County | 61% | $272 | 61% | Jun–Jul–Aug |
| 44 | Jacksonville Beach, FLDuval County | 61% | $258 | 61% | Jun–Jul–Aug |
| 45 | Tarpon Springs, FLPinellas County | 61% | $238 | 61% | Feb–Mar–Apr |
| 46 | Largo, FLPinellas County | 61% | $222 | 61% | Feb–Mar–Apr |
| 47 | Daytona Beach, FLVolusia County | 61% | $218 | 61% | Jun–Jul–Aug |
| 48 | Marco Island, FLCollier County | 60% | $372 | 60% | Feb–Mar–Apr |
| 49 | Cape Coral, FLLee County | 60% | $248 | 60% | Feb–Mar–Apr |
| 50 | Bonita Springs, FLLee County | 60% | $278 | 60% | Feb–Mar–Apr |
Occupancy is the modelled annual average for a well-run, professionally priced listing — not a first-year figure for a new listing. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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