Madison, WI · Seasonality
When is Airbnb demand strongest in Madison?
Madison is a fairly steady market. Sep is the strongest month and Jan the weakest, with the four best months carrying 39% of the year’s modelled revenue.
Peak month
Sep
Slowest month
Jan
Share of revenue in top 4 months
39%
Peak-to-trough spread
1.5×
Demand index high vs low
Demand month by month
- 80Jan
- 90Feb
- 100Mar
- 105Apr
- 105May
- 95Jun
- 90Jul
- 105Aug
- 120Sep
- 120Oct
- 100Nov
- 90Dec
| Month | Demand index | Modelled ADR | Modelled occupancy | Modelled revenue |
|---|---|---|---|---|
| Jan | 80 | $174 | 49% | $2,579 |
| Feb | 90 | $186 | 53% | $3,019 |
| Mar | 100 | $198 | 58% | $3,493 |
| Apr | 105 | $204 | 60% | $3,743 |
| May | 105 | $204 | 60% | $3,743 |
| Jun | 95 | $192 | 56% | $3,252 |
| Jul | 90 | $186 | 53% | $3,019 |
| Aug | 105 | $204 | 60% | $3,743 |
| Sep | 120 | $222 | 67% | $4,543 |
| Oct | 120 | $222 | 67% | $4,543 |
| Nov | 100 | $198 | 58% | $3,493 |
| Dec | 90 | $186 | 53% | $3,019 |
The demand index starts from the archetype curve for a college market and is centred on 100 for an average month. Monthly rate and occupancy are derived from the market averages, with rate moving 60% and occupancy 80% as fast as the index.
What to do in peak season
Around Sep, hold your rate and lengthen minimum stays. Every night you sell cheap in peak season is revenue you cannot recover later in the year.
Shoulder months
Shoulder demand is where most owners leave money behind. Drop minimum stays, open midweek gaps and let last-minute pricing do the work.
Jan and the slow season
With a 1.5× spread between best and worst month, a monthly or mid-term booking often beats chasing nightly stays in the trough.
Compare short-term and mid-term hereCompare Madison with nearby markets
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