Madison, WI · Occupancy & ADR
Madison occupancy rate and average daily rate
A well-run Madison short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $198. That works out to $115 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$198
Revenue per available night
$115
ADR × occupancy
Typical stay length
2.6 nights
≈ 82 turnovers a year
Rate versus nights booked
In Madison the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $178 | 65% | 237 | $42,205 |
| Market pricing | $198 | 58% | 212 | $41,917 |
| Price 10% over the market | $218 | 51% | 186 | $40,613 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 49% | $174 |
| Feb | 53% | $186 |
| Mar | 58% | $198 |
| Apr | 60% | $204 |
| May | 60% | $204 |
| Jun | 56% | $192 |
| Jul | 53% | $186 |
| Aug | 60% | $204 |
| Sep | 67% | $222 |
| Oct | 67% | $222 |
| Nov | 58% | $198 |
| Dec | 53% | $186 |
Compare Madison with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.