Ashota Stays

Sevier County · Tennessee

Gatlinburg Vacation Rental Market

A modelled view of what a short-term rental in Gatlinburg could earn, what drives demand month to month, and what to check before you list.

  • Great Smoky Mountains
  • cabin travel
  • Dollywood proximity

Local rules for this market have not been verified against the official code yet.

Revenue and occupancy

Modelled estimate

Modelled annual revenue

$72,900

Range $56,900 – $93,300

Modelled nightly rate

$322

Modelled occupancy

62%

Busiest months

Jun–Jul–Aug

Modelled estimate (Ashota model v1). Annual revenue = modelled ADR × 365 × modelled occupancy, starting from market archetype benchmarks and adjusted for local demand drivers. No licensed short-term rental performance data is behind these figures yet, so treat them as a starting assumption to test against your own property, not an observed market result.

Model it with your own assumptions

When demand peaks in Gatlinburg

Modelled estimate
  • 80Jan
  • 80Feb
  • 85Mar
  • 85Apr
  • 100May
  • 120Jun
  • 130Jul
  • 130Aug
  • 110Sep
  • 115Oct
  • 85Nov
  • 80Dec

100 is an average month for this kind of market. Higher months are when nightly rates and occupancy typically move together, so they carry most of the year.

What owners run into here

Gatlinburg is a mountain market, so demand is concentrated in Jun–Jul–Aug. Pricing, minimum stays and staffing all have to flex around that. We have not yet written up first-hand owner notes for this market.

County and jurisdiction notes

Short-term rentals here are governed by Gatlinburg and Sevier County. We have not yet verified those rules against the official code text, so nothing is published as fact on this page.

See the full Gatlinburg rules

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