Folly Beach, SC · Occupancy & ADR
Folly Beach occupancy rate and average daily rate
A well-run Folly Beach short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $292. That works out to $181 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$292
Revenue per available night
$181
ADR × occupancy
Typical stay length
4.2 nights
≈ 54 turnovers a year
Rate versus nights booked
In Folly Beach the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $263 | 69% | 253 | $66,659 |
| Market pricing | $292 | 62% | 226 | $66,080 |
| Price 10% over the market | $321 | 55% | 199 | $63,925 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 47% | $239 |
| Feb | 50% | $248 |
| Mar | 60% | $283 |
| Apr | 64% | $301 |
| May | 69% | $318 |
| Jun | 77% | $345 |
| Jul | 82% | $362 |
| Aug | 79% | $353 |
| Sep | 64% | $301 |
| Oct | 55% | $266 |
| Nov | 50% | $248 |
| Dec | 47% | $239 |
Compare Folly Beach with nearby markets
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