Wilmington, NC · Occupancy & ADR
Wilmington occupancy rate and average daily rate
A well-run Wilmington short-term rental models at 61% occupancy — about 223 booked nights a year — at an average daily rate of $228. That works out to $139 of revenue per available night.
Occupancy
61%
223 nights booked
Average daily rate
$228
Revenue per available night
$139
ADR × occupancy
Typical stay length
4.2 nights
≈ 53 turnovers a year
Rate versus nights booked
In Wilmington the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $205 | 68% | 249 | $51,120 |
| Market pricing | $228 | 61% | 223 | $50,764 |
| Price 10% over the market | $251 | 54% | 196 | $49,179 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 46% | $187 |
| Feb | 49% | $194 |
| Mar | 59% | $221 |
| Apr | 63% | $235 |
| May | 68% | $249 |
| Jun | 76% | $269 |
| Jul | 81% | $283 |
| Aug | 78% | $276 |
| Sep | 63% | $235 |
| Oct | 54% | $207 |
| Nov | 49% | $194 |
| Dec | 46% | $187 |
Compare Wilmington with nearby markets
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