Key West, FL · Occupancy & ADR
Key West occupancy rate and average daily rate
A well-run Key West short-term rental models at 72% occupancy — about 263 booked nights a year — at an average daily rate of $412. That works out to $297 of revenue per available night.
Occupancy
72%
263 nights booked
Average daily rate
$412
Revenue per available night
$297
ADR × occupancy
Typical stay length
4.2 nights
≈ 63 turnovers a year
Rate versus nights booked
In Key West the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $371 | 81% | 294 | $109,199 |
| Market pricing | $412 | 72% | 263 | $108,274 |
| Price 10% over the market | $453 | 63% | 231 | $104,763 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 83% | $459 |
| Feb | 86% | $471 |
| Mar | 89% | $484 |
| Apr | 77% | $434 |
| May | 69% | $398 |
| Jun | 66% | $385 |
| Jul | 69% | $398 |
| Aug | 63% | $373 |
| Sep | 54% | $336 |
| Oct | 60% | $361 |
| Nov | 69% | $398 |
| Dec | 80% | $447 |
Compare Key West with nearby markets
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