Islamorada, FL · Occupancy & ADR
Islamorada occupancy rate and average daily rate
A well-run Islamorada short-term rental models at 68% occupancy — about 248 booked nights a year — at an average daily rate of $372. That works out to $253 of revenue per available night.
Occupancy
68%
248 nights booked
Average daily rate
$372
Revenue per available night
$253
ADR × occupancy
Typical stay length
4.2 nights
≈ 59 turnovers a year
Rate versus nights booked
In Islamorada the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $335 | 76% | 278 | $93,125 |
| Market pricing | $372 | 68% | 248 | $92,330 |
| Price 10% over the market | $409 | 60% | 218 | $89,332 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 78% | $414 |
| Feb | 81% | $425 |
| Mar | 84% | $437 |
| Apr | 73% | $392 |
| May | 65% | $359 |
| Jun | 62% | $348 |
| Jul | 65% | $359 |
| Aug | 59% | $337 |
| Sep | 51% | $304 |
| Oct | 57% | $326 |
| Nov | 65% | $359 |
| Dec | 76% | $403 |
Compare Islamorada with nearby markets
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