Destin, FL · Occupancy & ADR
Destin occupancy rate and average daily rate
A well-run Destin short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $352. That works out to $218 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$352
Revenue per available night
$218
ADR × occupancy
Typical stay length
4.2 nights
≈ 54 turnovers a year
Rate versus nights booked
In Destin the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $317 | 69% | 253 | $80,346 |
| Market pricing | $352 | 62% | 226 | $79,658 |
| Price 10% over the market | $387 | 55% | 199 | $77,069 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 69% | $383 |
| Feb | 74% | $404 |
| Mar | 82% | $435 |
| Apr | 74% | $404 |
| May | 62% | $351 |
| Jun | 59% | $341 |
| Jul | 62% | $351 |
| Aug | 54% | $320 |
| Sep | 45% | $278 |
| Oct | 49% | $299 |
| Nov | 54% | $320 |
| Dec | 59% | $341 |
Compare Destin with nearby markets
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