Santa Barbara, CA · Occupancy & ADR
Santa Barbara occupancy rate and average daily rate
A well-run Santa Barbara short-term rental models at 66% occupancy — about 241 booked nights a year — at an average daily rate of $412. That works out to $272 of revenue per available night.
Occupancy
66%
241 nights booked
Average daily rate
$412
Revenue per available night
$272
ADR × occupancy
Typical stay length
4.2 nights
≈ 57 turnovers a year
Rate versus nights booked
In Santa Barbara the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $371 | 74% | 270 | $100,099 |
| Market pricing | $412 | 66% | 241 | $99,251 |
| Price 10% over the market | $453 | 58% | 212 | $96,032 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 54% | $357 |
| Feb | 57% | $369 |
| Mar | 62% | $393 |
| Apr | 65% | $405 |
| May | 67% | $417 |
| Jun | 75% | $453 |
| Jul | 82% | $489 |
| Aug | 82% | $489 |
| Sep | 72% | $441 |
| Oct | 65% | $405 |
| Nov | 57% | $369 |
| Dec | 54% | $357 |
Compare Santa Barbara with nearby markets
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