San Francisco, CA · Occupancy & ADR
San Francisco occupancy rate and average daily rate
A well-run San Francisco short-term rental models at 70% occupancy — about 255 booked nights a year — at an average daily rate of $292. That works out to $204 of revenue per available night.
Occupancy
70%
255 nights booked
Average daily rate
$292
Revenue per available night
$204
ADR × occupancy
Typical stay length
2.6 nights
≈ 98 turnovers a year
Rate versus nights booked
In San Francisco the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $263 | 78% | 286 | $75,260 |
| Market pricing | $292 | 70% | 255 | $74,606 |
| Price 10% over the market | $321 | 62% | 225 | $72,174 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 62% | $266 |
| Feb | 64% | $274 |
| Mar | 73% | $301 |
| Apr | 76% | $310 |
| May | 76% | $310 |
| Jun | 76% | $310 |
| Jul | 70% | $292 |
| Aug | 67% | $283 |
| Sep | 73% | $301 |
| Oct | 76% | $310 |
| Nov | 67% | $283 |
| Dec | 62% | $266 |
Compare San Francisco with nearby markets
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