Pismo Beach, CA · Occupancy & ADR
Pismo Beach occupancy rate and average daily rate
A well-run Pismo Beach short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $282. That works out to $169 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$282
Revenue per available night
$169
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In Pismo Beach the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $254 | 67% | 245 | $62,301 |
| Market pricing | $282 | 60% | 219 | $61,758 |
| Price 10% over the market | $310 | 53% | 193 | $59,743 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 49% | $244 |
| Feb | 52% | $253 |
| Mar | 56% | $269 |
| Apr | 59% | $277 |
| May | 61% | $285 |
| Jun | 68% | $310 |
| Jul | 75% | $335 |
| Aug | 75% | $335 |
| Sep | 66% | $302 |
| Oct | 59% | $277 |
| Nov | 52% | $253 |
| Dec | 49% | $244 |
Compare Pismo Beach with nearby markets
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