California · Market rankings
Best Airbnb Markets in California
Every California market in the Ashota database, ranked on a composite of modelled revenue, occupancy, demand drivers and destination strength. Santa Barbara leads the state.
| # | Market | Ashota score | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Santa Barbara, CASanta Barbara County | 78/100 | $412 | 66% | Jun–Jul–Aug |
| 2 | Newport Beach, CAOrange County | 78/100 | $432 | 63% | Jun–Jul–Aug |
| 3 | Santa Monica, CALos Angeles County | 77/100 | $392 | 68% | Jun–Jul–Aug |
| 4 | Laguna Beach, CAOrange County | 76/100 | $452 | 62% | Jun–Jul–Aug |
| 5 | Coronado, CASan Diego County | 76/100 | $432 | 64% | Jun–Jul–Aug |
| 6 | Napa, CANapa County | 76/100 | $412 | 62% | Jul–Aug–Sep |
| 7 | San Diego, CASan Diego County | 74/100 | $292 | 68% | Jun–Jul–Aug |
| 8 | Healdsburg, CASonoma County | 74/100 | $452 | 60% | Jul–Aug–Sep |
| 9 | Carmel-by-the-Sea, CAMonterey County | 72/100 | $452 | 60% | Jun–Jul–Aug |
| 10 | Palm Springs, CARiverside County | 71/100 | $352 | 62% | Jan–Feb–Mar |
| 11 | Venice, CALos Angeles County | 70/100 | $332 | 66% | Jun–Jul–Aug |
| 12 | Monterey, CAMonterey County | 70/100 | $352 | 62% | Jun–Jul–Aug |
| 13 | Huntington Beach, CAOrange County | 70/100 | $318 | 64% | Jun–Jul–Aug |
| 14 | Carlsbad, CASan Diego County | 70/100 | $318 | 65% | Jun–Jul–Aug |
| 15 | Sonoma, CASonoma County | 68/100 | $365 | 60% | Jul–Aug–Sep |
| 16 | Oceanside, CASan Diego County | 67/100 | $282 | 64% | Jun–Jul–Aug |
| 17 | Palm Desert, CARiverside County | 66/100 | $298 | 60% | Jan–Feb–Mar |
| 18 | San Francisco, CASan Francisco County | 65/100 | $292 | 70% | Apr–May–Jun |
| 19 | South Lake Tahoe, CAEl Dorado County | 65/100 | $312 | 60% | Jan–Feb–Mar |
| 20 | La Quinta, CARiverside County | 65/100 | $318 | 58% | Jan–Feb–Mar |
| 21 | Mammoth Lakes, CAMono County | 64/100 | $352 | 57% | Jan–Feb–Mar |
| 22 | Paso Robles, CASan Luis Obispo County | 64/100 | $298 | 58% | Jul–Aug–Sep |
| 23 | Truckee, CANevada County | 62/100 | $365 | 57% | Jan–Feb–Mar |
| 24 | Pismo Beach, CASan Luis Obispo County | 62/100 | $282 | 60% | Jun–Jul–Aug |
| 25 | Anaheim, CAOrange County | 61/100 | $252 | 70% | Apr–May–Jun |
| 26 | Lake Arrowhead, CASan Bernardino County | 60/100 | $292 | 54% | Jun–Jul–Aug |
| 27 | Big Bear Lake, CASan Bernardino County | 59/100 | $282 | 55% | Jan–Feb–Mar |
| 28 | Yosemite West, CAMariposa County | 56/100 | $318 | 58% | Jun–Jul–Aug |
| 29 | Joshua Tree, CASan Bernardino County | 54/100 | $252 | 58% | Jan–Feb–Mar |
| 30 | Mariposa, CAMariposa County | 54/100 | $228 | 56% | Jun–Jul–Aug |
| 31 | Groveland, CATuolumne County | 48/100 | $248 | 55% | Jun–Jul–Aug |
The Ashota score blends modelled revenue, modelled occupancy, population and the number of distinct demand drivers we track for the market. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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