Luray, VA · Occupancy & ADR
Luray occupancy rate and average daily rate
A well-run Luray short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $198. That works out to $109 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$198
Revenue per available night
$109
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Luray the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $178 | 62% | 225 | $40,022 |
| Market pricing | $198 | 55% | 201 | $39,749 |
| Price 10% over the market | $218 | 48% | 177 | $38,512 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 40% | $156 |
| Feb | 42% | $162 |
| Mar | 48% | $180 |
| Apr | 55% | $198 |
| May | 64% | $222 |
| Jun | 70% | $240 |
| Jul | 73% | $246 |
| Aug | 70% | $240 |
| Sep | 64% | $222 |
| Oct | 55% | $198 |
| Nov | 42% | $162 |
| Dec | 37% | $150 |
Compare Luray with nearby markets
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