College Station, TX · Occupancy & ADR
College Station occupancy rate and average daily rate
A well-run College Station short-term rental models at 54% occupancy — about 197 booked nights a year — at an average daily rate of $172. That works out to $93 of revenue per available night.
Occupancy
54%
197 nights booked
Average daily rate
$172
Revenue per available night
$93
ADR × occupancy
Typical stay length
2.6 nights
≈ 76 turnovers a year
Rate versus nights booked
In College Station the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $155 | 60% | 221 | $34,217 |
| Market pricing | $172 | 54% | 197 | $33,901 |
| Price 10% over the market | $189 | 48% | 173 | $32,782 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 45% | $151 |
| Feb | 50% | $162 |
| Mar | 54% | $172 |
| Apr | 56% | $177 |
| May | 56% | $177 |
| Jun | 52% | $167 |
| Jul | 50% | $162 |
| Aug | 56% | $177 |
| Sep | 63% | $193 |
| Oct | 63% | $193 |
| Nov | 54% | $172 |
| Dec | 50% | $162 |
Compare College Station with nearby markets
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