Nashville, TN · Occupancy & ADR
Nashville occupancy rate and average daily rate
A well-run Nashville short-term rental models at 68% occupancy — about 248 booked nights a year — at an average daily rate of $252. That works out to $171 of revenue per available night.
Occupancy
68%
248 nights booked
Average daily rate
$252
Revenue per available night
$171
ADR × occupancy
Typical stay length
2.6 nights
≈ 95 turnovers a year
Rate versus nights booked
In Nashville the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $227 | 76% | 278 | $63,102 |
| Market pricing | $252 | 68% | 248 | $62,546 |
| Price 10% over the market | $277 | 60% | 218 | $60,501 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 60% | $229 |
| Feb | 63% | $237 |
| Mar | 71% | $260 |
| Apr | 73% | $267 |
| May | 73% | $267 |
| Jun | 73% | $267 |
| Jul | 68% | $252 |
| Aug | 65% | $244 |
| Sep | 71% | $260 |
| Oct | 73% | $267 |
| Nov | 65% | $244 |
| Dec | 60% | $229 |
Compare Nashville with nearby markets
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