Kiawah Island, SC · Occupancy & ADR
Kiawah Island occupancy rate and average daily rate
A well-run Kiawah Island short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $452. That works out to $253 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$452
Revenue per available night
$253
ADR × occupancy
Typical stay length
4.2 nights
≈ 49 turnovers a year
Rate versus nights booked
In Kiawah Island the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $407 | 63% | 229 | $93,174 |
| Market pricing | $452 | 56% | 204 | $92,389 |
| Price 10% over the market | $497 | 49% | 180 | $89,396 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 43% | $371 |
| Feb | 45% | $384 |
| Mar | 54% | $438 |
| Apr | 58% | $466 |
| May | 63% | $493 |
| Jun | 69% | $533 |
| Jul | 74% | $560 |
| Aug | 72% | $547 |
| Sep | 58% | $466 |
| Oct | 49% | $411 |
| Nov | 45% | $384 |
| Dec | 43% | $371 |
Compare Kiawah Island with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.