South Carolina · Market rankings
Highest Occupancy Vacation Rental Markets in South Carolina
Where South Carolina short-term rentals keep the calendar full. Charleston models highest at 66% occupancy.
Modelled estimate
| # | Market | Modelled occupancy | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Charleston, SCCharleston County | 66% | $298 | 66% | Apr–May–Oct |
| 2 | Hilton Head Island, SCBeaufort County | 62% | $332 | 62% | Jun–Jul–Aug |
| 3 | Folly Beach, SCCharleston County | 62% | $292 | 62% | Jun–Jul–Aug |
| 4 | Isle of Palms, SCCharleston County | 61% | $372 | 61% | Jun–Jul–Aug |
| 5 | Myrtle Beach, SCHorry County | 60% | $248 | 60% | Jun–Jul–Aug |
| 6 | North Myrtle Beach, SCHorry County | 60% | $262 | 60% | Jun–Jul–Aug |
| 7 | Greenville, SCGreenville County | 60% | $188 | 60% | Apr–May–Jun |
| 8 | Beaufort, SCBeaufort County | 58% | $218 | 58% | Apr–May–Oct |
| 9 | Pawleys Island, SCGeorgetown County | 58% | $282 | 58% | Jun–Jul–Aug |
| 10 | Surfside Beach, SCHorry County | 57% | $248 | 57% | Jun–Jul–Aug |
| 11 | Kiawah Island, SCCharleston County | 56% | $452 | 56% | Jun–Jul–Aug |
| 12 | Garden City Beach, SCHorry County | 56% | $252 | 56% | Jun–Jul–Aug |
| 13 | Columbia, SCRichland County | 56% | $165 | 56% | Apr–Sep–Oct |
| 14 | Seabrook Island, SCCharleston County | 55% | $362 | 55% | Jun–Jul–Aug |
| 15 | Edisto Beach, SCColleton County | 53% | $262 | 53% | Jun–Jul–Aug |
| 16 | Fripp Island, SCBeaufort County | 52% | $312 | 52% | Jun–Jul–Aug |
Occupancy is the modelled annual average for a well-run, professionally priced listing — not a first-year figure for a new listing. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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