Horry County · South Carolina

Myrtle Beach Vacation Rental Market

A modelled view of what a short-term rental in Myrtle Beach could earn, what drives demand month to month, and what to check before you list.

Grand Strand beaches
golf
family travel

Local rules for this market have not been verified against the official code yet.

Revenue and occupancy

Modelled estimate

Modelled annual revenue

$54,300

Range $42,400 – $69,500

Modelled nightly rate

$248

Modelled occupancy

60%

Busiest months

Jun–Jul–Aug

Modelled estimate (Ashota model v1). Annual revenue = modelled ADR × 365 × modelled occupancy, starting from market archetype benchmarks and adjusted for local demand drivers. No licensed short-term rental performance data is behind these figures yet, so treat them as a starting assumption to test against your own property, not an observed market result.

Model it with your own assumptions

When demand peaks in Myrtle Beach

Modelled estimate

70Jan
75Feb
95Mar
105Apr
115May
130Jun
140Jul
135Aug
105Sep
85Oct
75Nov
70Dec

100 is an average month for this kind of market. Higher months are when nightly rates and occupancy typically move together, so they carry most of the year.

What owners run into here

Myrtle Beach is a atlantic beach market, so demand is concentrated in Jun–Jul–Aug. Pricing, minimum stays and staffing all have to flex around that. We have not yet written up first-hand owner notes for this market.

County and jurisdiction notes

Short-term rentals here are governed by Myrtle Beach and Horry County. We have not yet verified those rules against the official code text, so nothing is published as fact on this page.

See the full Myrtle Beach rules

Continue researching

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