South Carolina · County intelligence
Horry County vacation rental market
4 tracked short-term rental markets sit inside Horry County. Across them, nightly rates model at $253 and occupancy at 58%, for roughly $53,700 of gross annual revenue on a three-bedroom home.
Markets in Horry County
| # | Market | Modelled annual revenue | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | North Myrtle Beach, SCHorry County | $57,400 | $262 | 60% | Jun–Jul–Aug |
| 2 | Myrtle Beach, SCHorry County | $54,300 | $248 | 60% | Jun–Jul–Aug |
| 3 | Surfside Beach, SCHorry County | $51,600 | $248 | 57% | Jun–Jul–Aug |
| 4 | Garden City Beach, SCHorry County | $51,500 | $252 | 56% | Jun–Jul–Aug |
Why the county matters
Short-term rental rules in Horry County rarely sit in one place. A home inside an incorporated city usually answers to that city's ordinance, while a home in unincorporated Horry County answers to the county — often with different licence, inspection and minimum-stay requirements. County-level tourist development tax normally applies either way, on top of state sales tax.
Before buying, confirm two things: which jurisdiction the parcel actually sits in, and whether that jurisdiction caps or zones short-term rentals.
Rule status by market
- Myrtle BeachStatus unpublished
- North Myrtle BeachStatus unpublished
- Surfside BeachStatus unpublished
- Garden City BeachStatus unpublished
We have not yet verified an official Horry County ordinance against a primary source, so no rule position is stated here. Always confirm with the county before committing.
Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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