South Carolina · Market rankings
Best Airbnb Markets in South Carolina
Every South Carolina market in the Ashota database, ranked on a composite of modelled revenue, occupancy, demand drivers and destination strength. Kiawah Island leads the state.
| # | Market | Ashota score | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Kiawah Island, SCCharleston County | 69/100 | $452 | 56% | Jun–Jul–Aug |
| 2 | Charleston, SCCharleston County | 69/100 | $298 | 66% | Apr–May–Oct |
| 3 | Hilton Head Island, SCBeaufort County | 68/100 | $332 | 62% | Jun–Jul–Aug |
| 4 | Isle of Palms, SCCharleston County | 67/100 | $372 | 61% | Jun–Jul–Aug |
| 5 | Seabrook Island, SCCharleston County | 62/100 | $362 | 55% | Jun–Jul–Aug |
| 6 | Folly Beach, SCCharleston County | 61/100 | $292 | 62% | Jun–Jul–Aug |
| 7 | Myrtle Beach, SCHorry County | 61/100 | $248 | 60% | Jun–Jul–Aug |
| 8 | North Myrtle Beach, SCHorry County | 61/100 | $262 | 60% | Jun–Jul–Aug |
| 9 | Fripp Island, SCBeaufort County | 57/100 | $312 | 52% | Jun–Jul–Aug |
| 10 | Surfside Beach, SCHorry County | 57/100 | $248 | 57% | Jun–Jul–Aug |
| 11 | Beaufort, SCBeaufort County | 56/100 | $218 | 58% | Apr–May–Oct |
| 12 | Garden City Beach, SCHorry County | 55/100 | $252 | 56% | Jun–Jul–Aug |
| 13 | Edisto Beach, SCColleton County | 53/100 | $262 | 53% | Jun–Jul–Aug |
| 14 | Greenville, SCGreenville County | 53/100 | $188 | 60% | Apr–May–Jun |
| 15 | Pawleys Island, SCGeorgetown County | 53/100 | $282 | 58% | Jun–Jul–Aug |
| 16 | Columbia, SCRichland County | 51/100 | $165 | 56% | Apr–Sep–Oct |
The Ashota score blends modelled revenue, modelled occupancy, population and the number of distinct demand drivers we track for the market. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.