Charleston, SC · Occupancy & ADR
Charleston occupancy rate and average daily rate
A well-run Charleston short-term rental models at 66% occupancy — about 241 booked nights a year — at an average daily rate of $298. That works out to $197 of revenue per available night.
Occupancy
66%
241 nights booked
Average daily rate
$298
Revenue per available night
$197
ADR × occupancy
Typical stay length
4.2 nights
≈ 57 turnovers a year
Rate versus nights booked
In Charleston the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $268 | 74% | 270 | $72,309 |
| Market pricing | $298 | 66% | 241 | $71,788 |
| Price 10% over the market | $328 | 58% | 212 | $69,533 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 53% | $253 |
| Feb | 55% | $262 |
| Mar | 66% | $298 |
| Apr | 74% | $325 |
| May | 74% | $325 |
| Jun | 71% | $316 |
| Jul | 71% | $316 |
| Aug | 69% | $307 |
| Sep | 69% | $307 |
| Oct | 74% | $325 |
| Nov | 63% | $289 |
| Dec | 53% | $253 |
Compare Charleston with nearby markets
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