Nags Head, NC · Occupancy & ADR
Nags Head occupancy rate and average daily rate
A well-run Nags Head short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $322. That works out to $187 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$322
Revenue per available night
$187
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Nags Head the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $290 | 65% | 237 | $68,760 |
| Market pricing | $322 | 58% | 212 | $68,167 |
| Price 10% over the market | $354 | 51% | 186 | $65,949 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 44% | $264 |
| Feb | 46% | $274 |
| Mar | 56% | $312 |
| Apr | 60% | $332 |
| May | 65% | $351 |
| Jun | 72% | $380 |
| Jul | 77% | $399 |
| Aug | 74% | $390 |
| Sep | 60% | $332 |
| Oct | 51% | $293 |
| Nov | 46% | $274 |
| Dec | 44% | $264 |
Compare Nags Head with nearby markets
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