Maggie Valley, NC · Occupancy & ADR
Maggie Valley occupancy rate and average daily rate
A well-run Maggie Valley short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $205. That works out to $113 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$205
Revenue per available night
$113
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Maggie Valley the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $185 | 62% | 225 | $41,595 |
| Market pricing | $205 | 55% | 201 | $41,154 |
| Price 10% over the market | $226 | 48% | 177 | $39,925 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 46% | $180 |
| Feb | 46% | $180 |
| Mar | 48% | $187 |
| Apr | 48% | $187 |
| May | 55% | $205 |
| Jun | 64% | $230 |
| Jul | 68% | $242 |
| Aug | 68% | $242 |
| Sep | 59% | $217 |
| Oct | 62% | $223 |
| Nov | 48% | $187 |
| Dec | 46% | $180 |
Compare Maggie Valley with nearby markets
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