Charlotte, NC · Occupancy & ADR
Charlotte occupancy rate and average daily rate
A well-run Charlotte short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $182. That works out to $113 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$182
Revenue per available night
$113
ADR × occupancy
Typical stay length
2.6 nights
≈ 87 turnovers a year
Rate versus nights booked
In Charlotte the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $164 | 69% | 253 | $41,567 |
| Market pricing | $182 | 62% | 226 | $41,187 |
| Price 10% over the market | $200 | 55% | 199 | $39,829 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 55% | $166 |
| Feb | 57% | $171 |
| Mar | 64% | $187 |
| Apr | 67% | $193 |
| May | 67% | $193 |
| Jun | 67% | $193 |
| Jul | 62% | $182 |
| Aug | 60% | $177 |
| Sep | 64% | $187 |
| Oct | 67% | $193 |
| Nov | 60% | $177 |
| Dec | 55% | $166 |
Compare Charlotte with nearby markets
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