Ruidoso, NM · Occupancy & ADR
Ruidoso occupancy rate and average daily rate
A well-run Ruidoso short-term rental models at 54% occupancy — about 197 booked nights a year — at an average daily rate of $218. That works out to $118 of revenue per available night.
Occupancy
54%
197 nights booked
Average daily rate
$218
Revenue per available night
$118
ADR × occupancy
Typical stay length
4.2 nights
≈ 47 turnovers a year
Rate versus nights booked
In Ruidoso the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $196 | 60% | 221 | $43,267 |
| Market pricing | $218 | 54% | 197 | $42,968 |
| Price 10% over the market | $240 | 48% | 173 | $41,628 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 45% | $192 |
| Feb | 45% | $192 |
| Mar | 48% | $198 |
| Apr | 48% | $198 |
| May | 54% | $218 |
| Jun | 63% | $244 |
| Jul | 67% | $257 |
| Aug | 67% | $257 |
| Sep | 58% | $231 |
| Oct | 60% | $238 |
| Nov | 48% | $198 |
| Dec | 45% | $192 |
Compare Ruidoso with nearby markets
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