Las Cruces, NM · Occupancy & ADR
Las Cruces occupancy rate and average daily rate
A well-run Las Cruces short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $145. That works out to $80 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$145
Revenue per available night
$80
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Las Cruces the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $131 | 62% | 225 | $29,454 |
| Market pricing | $145 | 55% | 201 | $29,109 |
| Price 10% over the market | $160 | 48% | 177 | $28,266 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 64% | $162 |
| Feb | 68% | $171 |
| Mar | 72% | $179 |
| Apr | 62% | $158 |
| May | 51% | $137 |
| Jun | 41% | $116 |
| Jul | 38% | $112 |
| Aug | 41% | $116 |
| Sep | 47% | $129 |
| Oct | 55% | $146 |
| Nov | 60% | $154 |
| Dec | 62% | $158 |
Compare Las Cruces with nearby markets
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