Whitefish, MT · Occupancy & ADR
Whitefish occupancy rate and average daily rate
A well-run Whitefish short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $318. That works out to $178 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$318
Revenue per available night
$178
ADR × occupancy
Typical stay length
4.2 nights
≈ 49 turnovers a year
Rate versus nights booked
In Whitefish the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $286 | 63% | 229 | $65,473 |
| Market pricing | $318 | 56% | 204 | $64,999 |
| Price 10% over the market | $350 | 49% | 180 | $62,955 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 76% | $404 |
| Feb | 76% | $404 |
| Mar | 72% | $385 |
| Apr | 43% | $261 |
| May | 36% | $232 |
| Jun | 49% | $289 |
| Jul | 58% | $328 |
| Aug | 58% | $328 |
| Sep | 47% | $280 |
| Oct | 40% | $251 |
| Nov | 45% | $270 |
| Dec | 72% | $385 |
Compare Whitefish with nearby markets
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