Gulfport, MS · Occupancy & ADR
Gulfport occupancy rate and average daily rate
A well-run Gulfport short-term rental models at 57% occupancy — about 208 booked nights a year — at an average daily rate of $165. That works out to $94 of revenue per available night.
Occupancy
57%
208 nights booked
Average daily rate
$165
Revenue per available night
$94
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Gulfport the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $149 | 64% | 233 | $34,719 |
| Market pricing | $165 | 57% | 208 | $34,328 |
| Price 10% over the market | $182 | 50% | 183 | $33,321 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 64% | $179 |
| Feb | 68% | $189 |
| Mar | 75% | $204 |
| Apr | 68% | $189 |
| May | 57% | $165 |
| Jun | 55% | $160 |
| Jul | 57% | $165 |
| Aug | 50% | $150 |
| Sep | 41% | $130 |
| Oct | 45% | $140 |
| Nov | 50% | $150 |
| Dec | 55% | $160 |
Compare Gulfport with nearby markets
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