Louisville, KY · Occupancy & ADR
Louisville occupancy rate and average daily rate
A well-run Louisville short-term rental models at 59% occupancy — about 215 booked nights a year — at an average daily rate of $182. That works out to $107 of revenue per available night.
Occupancy
59%
215 nights booked
Average daily rate
$182
Revenue per available night
$107
ADR × occupancy
Typical stay length
2.6 nights
≈ 83 turnovers a year
Rate versus nights booked
In Louisville the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $164 | 66% | 241 | $39,555 |
| Market pricing | $182 | 59% | 215 | $39,194 |
| Price 10% over the market | $200 | 52% | 190 | $37,902 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 52% | $166 |
| Feb | 54% | $171 |
| Mar | 61% | $187 |
| Apr | 64% | $193 |
| May | 64% | $193 |
| Jun | 64% | $193 |
| Jul | 59% | $182 |
| Aug | 57% | $177 |
| Sep | 61% | $187 |
| Oct | 64% | $193 |
| Nov | 57% | $177 |
| Dec | 52% | $166 |
Compare Louisville with nearby markets
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