Lexington, KY · Occupancy & ADR
Lexington occupancy rate and average daily rate
A well-run Lexington short-term rental models at 57% occupancy — about 208 booked nights a year — at an average daily rate of $182. That works out to $104 of revenue per available night.
Occupancy
57%
208 nights booked
Average daily rate
$182
Revenue per available night
$104
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Lexington the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $164 | 64% | 233 | $38,215 |
| Market pricing | $182 | 57% | 208 | $37,865 |
| Price 10% over the market | $200 | 50% | 183 | $36,617 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 62% | $193 |
| Feb | 66% | $204 |
| Mar | 68% | $209 |
| Apr | 64% | $198 |
| May | 55% | $177 |
| Jun | 48% | $160 |
| Jul | 46% | $155 |
| Aug | 50% | $166 |
| Sep | 57% | $182 |
| Oct | 62% | $193 |
| Nov | 55% | $177 |
| Dec | 52% | $171 |
Compare Lexington with nearby markets
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