Indianapolis, IN · Occupancy & ADR
Indianapolis occupancy rate and average daily rate
A well-run Indianapolis short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $172. That works out to $103 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$172
Revenue per available night
$103
ADR × occupancy
Typical stay length
2.6 nights
≈ 84 turnovers a year
Rate versus nights booked
In Indianapolis the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $155 | 67% | 245 | $38,018 |
| Market pricing | $172 | 60% | 219 | $37,668 |
| Price 10% over the market | $189 | 53% | 193 | $36,424 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 53% | $157 |
| Feb | 55% | $162 |
| Mar | 62% | $177 |
| Apr | 65% | $182 |
| May | 65% | $182 |
| Jun | 65% | $182 |
| Jul | 60% | $172 |
| Aug | 58% | $167 |
| Sep | 62% | $177 |
| Oct | 65% | $182 |
| Nov | 58% | $167 |
| Dec | 53% | $157 |
Compare Indianapolis with nearby markets
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