Hilo, HI · Occupancy & ADR
Hilo occupancy rate and average daily rate
A well-run Hilo short-term rental models at 66% occupancy — about 241 booked nights a year — at an average daily rate of $235. That works out to $155 of revenue per available night.
Occupancy
66%
241 nights booked
Average daily rate
$235
Revenue per available night
$155
ADR × occupancy
Typical stay length
4.2 nights
≈ 57 turnovers a year
Rate versus nights booked
In Hilo the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $212 | 74% | 270 | $57,199 |
| Market pricing | $235 | 66% | 241 | $56,612 |
| Price 10% over the market | $259 | 58% | 212 | $54,906 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 76% | $262 |
| Feb | 79% | $269 |
| Mar | 81% | $276 |
| Apr | 71% | $248 |
| May | 63% | $227 |
| Jun | 60% | $220 |
| Jul | 63% | $227 |
| Aug | 58% | $213 |
| Sep | 50% | $192 |
| Oct | 55% | $206 |
| Nov | 63% | $227 |
| Dec | 73% | $255 |
Compare Hilo with nearby markets
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