St. Augustine, FL · Occupancy & ADR
St. Augustine occupancy rate and average daily rate
A well-run St. Augustine short-term rental models at 63% occupancy — about 230 booked nights a year — at an average daily rate of $248. That works out to $156 of revenue per available night.
Occupancy
63%
230 nights booked
Average daily rate
$248
Revenue per available night
$156
ADR × occupancy
Typical stay length
4.2 nights
≈ 55 turnovers a year
Rate versus nights booked
In St. Augustine the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $223 | 71% | 258 | $57,432 |
| Market pricing | $248 | 63% | 230 | $57,028 |
| Price 10% over the market | $273 | 55% | 202 | $55,243 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 50% | $211 |
| Feb | 53% | $218 |
| Mar | 63% | $248 |
| Apr | 71% | $270 |
| May | 71% | $270 |
| Jun | 68% | $263 |
| Jul | 68% | $263 |
| Aug | 66% | $255 |
| Sep | 66% | $255 |
| Oct | 71% | $270 |
| Nov | 60% | $241 |
| Dec | 50% | $211 |
Compare St. Augustine with nearby markets
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