Marco Island, FL · Occupancy & ADR
Marco Island occupancy rate and average daily rate
A well-run Marco Island short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $372. That works out to $223 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$372
Revenue per available night
$223
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In Marco Island the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $335 | 67% | 245 | $82,169 |
| Market pricing | $372 | 60% | 219 | $81,468 |
| Price 10% over the market | $409 | 53% | 193 | $78,822 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 67% | $404 |
| Feb | 72% | $427 |
| Mar | 79% | $460 |
| Apr | 72% | $427 |
| May | 60% | $371 |
| Jun | 57% | $360 |
| Jul | 60% | $371 |
| Aug | 53% | $338 |
| Sep | 43% | $293 |
| Oct | 48% | $316 |
| Nov | 53% | $338 |
| Dec | 57% | $360 |
Compare Marco Island with nearby markets
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