Market comparison
Marco Island, FL vs Naples, FL
On modelled numbers, Naples carries the higher annual revenue and Naples the stronger occupancy. Same county alternatives
Modelled estimate
| Marco Island, FL | Naples, FL | |
|---|---|---|
| Modelled annual revenue | $81,500 | $88,700 |
| Nightly rate | $372 | $392 |
| Occupancy | 60% | 62% |
| Nights booked a year | 219 | 226 |
| Peak season | Feb–Mar–Apr | Feb–Mar–Apr |
| Season concentration | 46% in top 4 months | 46% in top 4 months |
| Modelled purchase price | $555,000 | $585,000 |
| Modelled cash-on-cash | 16% | 17% |
| Break-even occupancy | 36% | 36% |
| Mid-term monthly rent | $5,000 | $5,300 |
| Short vs mid-term | Nightly ahead | Nightly ahead |
| Rule status | Status unpublished | Status unpublished |
| Market type | gulf-beach | gulf-beach |
Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers. Rule status is only stated where we hold an official source; otherwise it is marked as needing verification on each market's regulation page.
Dig into Marco Island, FL
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