Fort Myers, FL · Occupancy & ADR
Fort Myers occupancy rate and average daily rate
A well-run Fort Myers short-term rental models at 61% occupancy — about 223 booked nights a year — at an average daily rate of $268. That works out to $163 of revenue per available night.
Occupancy
61%
223 nights booked
Average daily rate
$268
Revenue per available night
$163
ADR × occupancy
Typical stay length
4.2 nights
≈ 53 turnovers a year
Rate versus nights booked
In Fort Myers the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $241 | 68% | 249 | $60,098 |
| Market pricing | $268 | 61% | 223 | $59,670 |
| Price 10% over the market | $295 | 54% | 196 | $57,800 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 68% | $291 |
| Feb | 73% | $307 |
| Mar | 80% | $331 |
| Apr | 73% | $307 |
| May | 61% | $267 |
| Jun | 58% | $259 |
| Jul | 61% | $267 |
| Aug | 54% | $243 |
| Sep | 44% | $211 |
| Oct | 49% | $227 |
| Nov | 54% | $243 |
| Dec | 58% | $259 |
Compare Fort Myers with nearby markets
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