Estero, FL · Occupancy & ADR
Estero occupancy rate and average daily rate
A well-run Estero short-term rental models at 59% occupancy — about 215 booked nights a year — at an average daily rate of $252. That works out to $149 of revenue per available night.
Occupancy
59%
215 nights booked
Average daily rate
$252
Revenue per available night
$149
ADR × occupancy
Typical stay length
4.2 nights
≈ 51 turnovers a year
Rate versus nights booked
In Estero the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $227 | 66% | 241 | $54,751 |
| Market pricing | $252 | 59% | 215 | $54,268 |
| Price 10% over the market | $277 | 52% | 190 | $52,494 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 66% | $274 |
| Feb | 71% | $289 |
| Mar | 78% | $312 |
| Apr | 71% | $289 |
| May | 59% | $251 |
| Jun | 56% | $244 |
| Jul | 59% | $251 |
| Aug | 52% | $229 |
| Sep | 42% | $199 |
| Oct | 47% | $214 |
| Nov | 52% | $229 |
| Dec | 56% | $244 |
Compare Estero with nearby markets
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