Telluride, CO · Occupancy & ADR
Telluride occupancy rate and average daily rate
A well-run Telluride short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $565. That works out to $311 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$565
Revenue per available night
$311
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Telluride the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $509 | 62% | 225 | $114,444 |
| Market pricing | $565 | 55% | 201 | $113,424 |
| Price 10% over the market | $622 | 48% | 177 | $109,883 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 75% | $718 |
| Feb | 75% | $718 |
| Mar | 70% | $684 |
| Apr | 42% | $463 |
| May | 35% | $412 |
| Jun | 48% | $514 |
| Jul | 57% | $582 |
| Aug | 57% | $582 |
| Sep | 46% | $497 |
| Oct | 40% | $446 |
| Nov | 44% | $480 |
| Dec | 70% | $684 |
Compare Telluride with nearby markets
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